I completely agree with joel. I was disappointed when I found out how
AdParams really work. Setting adparam values on keywords instead of
ads makes the whole process very difficult and NOT useful at all. I
wish to set AdParam values per ad, that way I can use different
AdParam values for different ads, now we cannot do it.
The only advantage now is that different keywords can give different
AdParam values to an ad, but frankly, can any AdWords engineer give me
an example when this is useful?
Unfortunatelly, the whole process now is very difficult to integrate
into our system.

Ales

On Jan 6, 3:34 pm, joel <joel.patt...@gmail.com> wrote:
> I was all excited to use the new AdParam service, but then I learned
> that parameters are set at the Ad + Keyword level. Since our AdGroups
> are already tightly-structured and contain similar keyword, I really
> just want the dynamic parameters to apply to all keywords in the
> AdGroup and to be able to set them by just specifying the Ad. It's
> significantly more complex to query for all Keywords in the AdGroup
> and construct additional parameter objects for each combination.  Can
> you please relax this restriction and allow Parameters to be Ad-
> specific, with an optional override at the Keyword + Ad level?
>
> Thanks,
>
> Joel
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