Hello,

 To specify an Exact match in the web version of the tool, you need to
enter your keyword with square brackets around it, like this: [flawed
contracts]

 If you enter it without the brackets then you get the three results
you mention, but that's based on a Broad match for the seed keyword.

 Please note that use the "Match Type" popup menu in the results list
does not change the match type of the seed keyword, which might have
been the source of confusion for you. For more info on match types and
how the options of the KeywordToolService and the web version of the
keyword tool relate to each other, see this blog post:

  http://adwordsapi.blogspot.com/2009/01/keyword-match-type-and.html

Cheers,
-Jeff Posnick, AdWords API Team


On Mar 31, 6:11 am, PS Direct <psdirect...@googlemail.com> wrote:
> I tried looking up "flawed contracts" on the web based keyword tool 
> athttps://adwords.google.com/select/KeywordToolExternaland the API and
> seem to be getting different results.
>
> The web version returns 3 results:
>
> [flawed contracts]
> [contract flaws]
> [flawed mortgage contracts]
>
> and the API returns only 1:
> flawed contracts
>
> Just wondering if anyone knows what the cause of these differences is.
>
> ---------------
>
>   <?xml version="1.0" encoding="ISO-8859-1" ?>
> - <SOAP-ENV:Envelope xmlns:SOAP-ENV="http://schemas.xmlsoap.org/soap/
> envelope/" xmlns:xsd="http://www.w3.org/2001/XMLSchema";
> xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"; xmlns:SOAP-
> ENC="http://schemas.xmlsoap.org/soap/encoding/"; xmlns:ns7971="http://
> tempuri.org">
> - <SOAP-ENV:Header>
>   <email></email>
>   <password></password>
>   <clientEmail />
>   <useragent>Keyword Lookup Tool</useragent>
>   <developerToken></developerToken>
>   <applicationToken></applicationToken>
>   </SOAP-ENV:Header>
> - <SOAP-ENV:Body>
> - <getKeywordVariations>
> - <seedKeywords>
>   <negative>false</negative>
>   <text>flawed contracts</text>
>   <type>Exact</type>
>   </seedKeywords>
>   <useSynonyms>true</useSynonyms>
>   <languages>en</languages>
>   <countries>GB</countries>
>   </getKeywordVariations>
>   </SOAP-ENV:Body>
>   </SOAP-ENV:Envelope>
>
> <soapenv:Envelope xmlns:soapenv="http://schemas.xmlsoap.org/soap/
> envelope/" xmlns:xsd="http://www.w3.org/2001/XMLSchema";
> xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance";>
>  <soapenv:Header>
>   <responseTime soapenv:actor="http://schemas.xmlsoap.org/soap/actor/
> next" soapenv:mustUnderstand="0" xmlns="https://adwords.google.com/api/
> adwords/v13">222</responseTime>
>   <operations soapenv:actor="http://schemas.xmlsoap.org/soap/actor/
> next" soapenv:mustUnderstand="0" xmlns="https://adwords.google.com/api/
> adwords/v13">1</operations>
>   <units soapenv:actor="http://schemas.xmlsoap.org/soap/actor/next";
> soapenv:mustUnderstand="0" xmlns="https://adwords.google.com/api/
> adwords/v13">20</units>
>   <requestId soapenv:actor="http://schemas.xmlsoap.org/soap/actor/
> next" soapenv:mustUnderstand="0" xmlns="https://adwords.google.com/api/
> adwords/v13"></requestId>
>  </soapenv:Header>
>  <soapenv:Body>
>   <getKeywordVariationsResponse xmlns="">
>    <ns1:getKeywordVariationsReturn xmlns:ns1="https://
> adwords.google.com/api/adwords/v13">
>     <ns1:moreSpecific>
>      <ns1:text>flawed contracts</ns1:text>
>      <ns1:language></ns1:language>
>      <ns1:advertiserCompetitionScale>0</
> ns1:advertiserCompetitionScale>
>      <ns1:avgSearchVolume>-1</ns1:avgSearchVolume>
>      <ns1:lastMonthSearchVolume>-1</ns1:lastMonthSearchVolume>
>     </ns1:moreSpecific>
>     <ns1:additionalToConsider>
>      <ns1:text>contracts of employment</ns1:text>
>      <ns1:language></ns1:language>
>      <ns1:advertiserCompetitionScale>4</
> ns1:advertiserCompetitionScale>
>      <ns1:avgSearchVolume>5400</ns1:avgSearchVolume>
>      <ns1:lastMonthSearchVolume>6600</ns1:lastMonthSearchVolume>
>     </ns1:additionalToConsider>
> ....
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