Besides the obvious extra income that the API generates. Am I right in
understanding that the reasoning behind charging for API usage is to
encourage most efficient use of the service? Are there any plans for
the API charge to be reduced/removed if the code that calls it can be
agreed 'most efficient'? For example, Adwords Editor (as a google
application) dose not 'cost', but must use the API. Is the main reason
that this application is 'free' is that it is trusted google code? Or
is it because it is a 'human' interface tool like the website? I would
hate to be cynical and assume that the whole thing was google's
continual resistence to other people's code using it's service.

Those of us who work 'back of house' trying to improve the lives of
those having to deal with long lists of activity are being negatively
affected by the fact that (in the case of google, and google alone) we
are costing extra money. It maybe 'relatively' small when viewed from
the point of view of google's overall ad revenue, however from the
point of view of small department budgets and extra £50 a week adds
up. Especially when the department (in my case) is one person. In this
economic climate those of us who are not directly fee earners have to
be very careful to not appear as a drain on company resources. I
wonder, yet, if the API charge has lead to a developer losing their
job?
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