Hello J.E., The easiest way to answer questions like these is to schedule some test reports using the AdWords web interface and then download the XML representation of them. For the most part, columns present in the AdWords web interface will correspond to columns available via the different report types in the AdWords API, and if anything's not clear you can match them up by looking at the XML version of the report downloaded from the web interface. (Structure reports are only available in the AdWords API, though.)
For example, when I ran an Ad report using the web interface and checked the "Destination URL" column in the "Level of Detail" section, that leads to an XML report that includes the "destUrl" column. If you cross-reference this column name with the Response XML values in the table at http://code.google.com/apis/adwords/docs/developer/adwords_api_report_creative.html#aggr_CreativeSummary you'll see that this corresponds to the "DestinationURL" selectedColumns. Similarly, when I check the "Destination URL" column in the "Attributes" section of the web interface, that leads to an XML report that includes the "creativeDestUrl" column. Cross-references that with the AdWords API docs, this corresponds to the "CreativeDestUrl" selectedColumns. As for the distinction between these two columns... well, your assumption sounds reasonable to me, though I can't say for certain. I guess a bigger point that's worth emphasizing as part of this discussion is that the AdWords API is just one interface to the Reports Center backend. The AdWords web interface is another. I don't think this comes as a surprise to anyone, given that it's well known that you can schedule reports via the API and they show up in the web interface's reports listing, and that you can retrieve reports that were scheduled via the web interface using the API's retrieval methods (assuming you know the report's id). A lot of the quirks having to do with reports aren't limited to users of the AdWords API--they're found in the web interface's Report Center functionality as well. It also means that if you have specific questions about what a column in a report means, you might have some luck asking in the general AdWords discussion forums, or checking the online help for the Reports Center in the web interface. I'll obviously continue trying to answer reports questions to the best of my knowledge or escalate issues to the reports engineering team as needed. Cheers, -Jeff Posnick, AdWords API Team On Nov 7, 9:36 am, "j.e.frank" <[EMAIL PROTECTED]> wrote: > I often find myself wondering what the exact meaning of a particular > report column is. If there is a good set of documentation for that, > can someone point me to it? > > In the meantime, my latest confusion has to do with the difference > between the DestinationUrl and the CreativeDestUrl columns in the Ad > report. What is the difference between these columns? My theory is > that one is the current value of the Ad's destination URL, and the > other is the actual URL that the clicks went to (these could differ > due to someone changing the Ad during the day, or from having a > keyword-specific URL at the time of a click). But I am really just > speculating. > > I notice that if you go through the AdWords UI and create an Ad > report, there are also two checkboxes called "Destination URL". One > of these is in the Level of Detail portion of the column list, > indicating to me that it is a "dimension" or grouping column in the > report, while the other is in the Attributes portion. (This is what > led to my theory above.) So, can anyone clarify what these two > columns are, and which one in the API corresponds to which one in the > UI? --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---
