My company is an SEM agency, managing AdWords accounts on behalf our our clients. We use the AdWords API to pull performance data, which we then make available to our clients in a reporting web site that we've built.
We link our clients' AdWords accounts to our MCC account, and then run cross-client reports via the API so that we can pull all of their data at once. Currently we are managing on the order of a hundred active accounts at a time, but we are looking to grow this significantly in the future, into the thousands and tens of thousands. I am trying to figure out the right way to architect our AdWords API interactions in order to handle a vastly larger number of client accounts. It is my belief that the cross-client report approach is eventually going to break down for thousands of client accounts. The reports will start taking longer and longer to complete in AdWords, causing backlogs in our system, and the resulting download will become unwieldy. I know that we can specify which client accounts to include in a cross-client report, so that we can break them up into smaller batches, but this will only help up to a point because you can have at most 15 active reports at one time. I have heard about sub-MCC accounts, and I wonder if this is the right way for us to proceed. The idea would be, spread our client accounts into many sub-MCCs, such that each sub-MCC contains a "manageable" number of accounts for us to run cross-client reports. I don't really know enough about sub-MCCs and API access to know if this would work. Is it easy to create sub-MCCs? Do I need to get a new developer and application token for each one? Another approach would be to stop using cross-client reports, and run separate reports within the client accounts themselves. The main drawback to this approach is that we would be creating many more reports, and thus using many more API points. I am sure that large-scale users of the AdWords API such as Sales Force have solved this issue, so I am hoping that there is a standard way to deal with it, and would appreciate any advice (official or otherwise). --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---
